With the NCAA’s shift in policy to allow athletes to profit from their Name, Image, and Likeness (NIL), a new era of sponsorship has emerged. This section explores how NIL impacts the sports industry, the leadership challenges it creates, and how Midway's Sport Leadership Club plans to navigate and contribute to this evolving landscape.
Esports is taking over, and we’re here for it. From betting apps blowing up to sponsorships missing the mark, here’s what’s shaking up the scene—and how you can jump in.
Betting on esports is wild right now. Apps like DraftKings and Bet365 have odds for Counter-Strike 2 Majors and League of Legends showdowns streaming straight to your phone. Young fans are all in—think match winners, kill counts, even first-blood props. It’s like daily fantasy football, but faster and edgier. Numbers don’t lie: digital bets arefr to spiking because everyone’s doing it, and the vibe’s contagious.
The catch? Regulators are scrambling. Addiction risks and shady markets are buzzing, but that’s not slowing the hype. Want in? Our Betting Lines Hub has live odds—check Team Vitality (-110) vs. FaZe Clan this week. Pair it with your fantasy picks and ride the wave.
Big brands are dipping into esports, but they’re not swinging hard enough. Take EA Sports’ FIFA 23 Global Series—sponsors from the soccer world aren’t syncing up with their esports squads. Red Bull’s out there with Overwatch, but it’s rare. Most deals stay siloed, leaving cash and hype on the table.
This gap’s a goldmine. Imagine Nike linking NFL vibes to Valorant or betting brands juicing up Dota 2 prize pools. It’s wide open, and we’re calling it: esports needs a sponsor shake-up. Our Sports Leadership Club’s digging into this—join us to brainstorm what’s next.
Esports is the future, and it’s raw. Bet on it, talk it, own it. What’s your move?
Drop your predictions below—let’s get this rolling!
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